364 falls.
Zero hip fractures.
Your loved one deserves this.
Hip fractures are one of the most devastating consequences of falls in senior living. Phoenix Hipwear has proven that with the right protection in place, falls don't have to mean fractures - whatever type of community your loved one calls home.
Ask Your Community to Offer This → See How It WorksYour loved one lives in senior care. You want them protected from the moment they wake up.
Falls are the number one cause of injury in older adults - and in senior living communities, they happen even with the most attentive care teams. Phoenix Hipwear doesn't try to prevent falls. It prevents the fracture that turns a fall into a life-changing event.
Whether your loved one is in assisted living, memory care, a skilled nursing facility, or a continuing care community - this page is for you.
Assisted Living
Residents maintain independence but may need help with daily activities. Fall risk increases with age, medications, and reduced mobility - hip protection gives families peace of mind.
Memory Care
Residents living with dementia fall 2–3× more often and are at significantly higher fracture risk. Hip protection is especially critical in this setting.
Skilled Nursing & Rehab
Residents recovering from illness or surgery are among the highest fall-risk individuals. Protecting the hip during recovery can prevent a devastating setback.
Continuing Care Communities
As residents' needs evolve across care levels, consistent hip protection ensures they're covered at every stage of their journey.
A hip fracture isn't just an injury. For older adults, it can be life-changing.
Falls are the leading cause of fatal and non-fatal injuries among older adults in the US. One in four adults over 65 falls each year and in senior living settings, those numbers are even higher. The physical, emotional, and social consequences of a hip fracture can be devastating.
The good news: the fracture itself - not the fall - is what causes the most harm. And that's exactly what Phoenix Hipwear is designed to protect against.
Adults over 65 fall at least once every year in the US
Of hip fractures are caused by a fall directly to the hip
25% of those who suffer a hip fracture die in the 12 months following
Reduction in hip fracture risk when a hip protector is worn at time of fall
If your loved one has dementia, the risk is even greater - and the protection matters even more.
People living with dementia fall two to three times more often than other seniors. Cognitive impairment affects balance, spatial awareness, and judgment - making falls more frequent and harder to anticipate. And when they do fall, they are three times more likely to fracture a hip.
A hip fracture in a memory care resident isn't just an injury - it often marks a turning point. Research shows that older adults can have significant mobility issues following a hip fracture, and the toll on quality of life is profound. Falls cannot always be prevented. But the harm they cause can be dramatically reduced.
Higher fall rate for people living with dementia
More likely to fracture a hip when they fall
Of memory care residents may not survive 6 months after a hip fracture
Hip fractures in 364 falls across the Pegasus Senior Living memory care residents
Simple to wear. Proven to protect.
Phoenix Hipwear hip protectors are worn comfortably under clothing and designed to absorb and disperse the impact of a fall before it reaches the hip bone. They don't prevent falls - they prevent the fracture.
Resident is identified as high fall risk
Care teams assess residents for fall risk. In most senior living settings - and almost universally in memory care - residents are in this category due to age, medication, mobility, or cognitive factors.
Hip protector is fitted and worn daily
Phoenix Hipwear protectors are comfortable, discreet, and designed to be worn throughout the day - including during the highest-risk periods like getting up from chairs, beds, or walking to the bathroom.
If a fall occurs, the hip is protected
The protector's energy-absorbing design disperses the force of impact away from the hip bone - dramatically reducing the risk of fracture without restricting movement or comfort.
The data speaks for itself
In 12 months across Pegasus Senior Living communities: 364 falls. Zero hip fractures. Not a single one. That's what protection looks like in practice. Pegasus didn't just recognize there was a risk, they implemented Phoenix Hipwear for their at risk memory care residents to help keep them safe.
"We know from research that the risk of hip fracture is reduced by nearly 3-fold by wearing a hip protector at the time of falling. We also know that, on average, older adults only survive an average of 18 months after a hip fracture occurs. Knowing this, we are pleased to offer Phoenix Hipwear to our residents and families as a critical part of our falls program."
Trusted by care professionals across senior living.
After one of our residents fell, their family told us how grateful they were for the hip protectors — discoloration from the fall stopped in the area of the hip protectors and they did not suffer a hip fracture. Seeing that outcome firsthand changed how our whole team thinks about fall prevention.
People living with a memory impairing disease are at high risk for falling. We recommend Phoenix Hipwear to our residents living in long term residential care, as an effective tool to reduce the chance of a hip fracture occurring with a fall. Phoenix Hipwear has a superior product and excellent customer service. We strongly recommend them.
Real families. Real peace of mind.
It was recommended by a nurse at the care home that my partner would benefit from Phoenix Hipwear. If we can do anything to save our loved ones from injuries I'm all for it! Thank you for your helpfulness and amazing customer service.
So many thanks for your attention to make sure my order was correct. Don't often get such care. My mother's dementia has not reached extreme yet but sometimes not far off. These protectors have, I believe, saved her hips many times.
The new Phoenix Hipwear is great for my mother. Having the ability to change the shields is a game changer. They've given her peace of mind as well as for me. Thank you :)
Ask your loved one's community to offer this program.
The most powerful thing you can do is ask. Senior living communities respond to families - and a simple, informed request from a family member carries real weight. Use this letter to start the conversation with the Director of Nursing or Executive Director at your loved one's community.
Our CEO, Natasha Williams will work personally with senior living clinical teams to help implement Phoenix Hipwear for their residents - reach out to Natasha and she will find out how your loved one can get the protection of Phoenix Hipwear: natasha@phoenixhips.com
Dear [Director of Nursing / Executive Director],
I am writing as a family member of a resident at your community. I recently learned about hip protection programs being implemented in senior living communities to help prevent hip fractures during falls, and I wanted to share what I found and ask whether your community has considered this.
I came across data from a partnership between Phoenix Hipwear and Pegasus Senior Living. Over 12 months, 140+ residents wearing Phoenix Hipwear hip protectors experienced 364 documented falls. The number of hip fractures during that period: zero.
Given what I understand about the risk of hip fractures for older adults in senior living - and the research showing that older adults are impacted with poor recovery and ongoing mobility issues after a hip fracture - I feel strongly that this is something worth exploring for our community.
I would love to understand whether your community currently offers hip protection as part of your falls care planning, and if not, whether you would be open to learning more about the Phoenix Hipwear program.
Thank you sincerely for everything your team does for our loved ones. I am raising this because I want to work with you to give [resident name] the best possible protection.
With gratitude,
[Your Name]
[Your Phone / Email]
Tell us about your loved one's community.
Share the details below and our team will reach out directly to the community on your behalf - making it easy for them to learn about and implement the Phoenix Hipwear program.